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{"id":177,"date":"2016-03-06T18:55:27","date_gmt":"2016-03-06T16:55:27","guid":{"rendered":"https:\/\/www.lisaohlin.com\/2016\/03\/06\/dags-att-skrota-guldbaggegalan\/"},"modified":"2016-03-06T18:55:27","modified_gmt":"2016-03-06T16:55:27","slug":"dags-att-skrota-guldbaggegalan","status":"publish","type":"post","link":"https:\/\/www.lisaohlin.com\/2016\/03\/06\/dags-att-skrota-guldbaggegalan\/","title":{"rendered":"Dags att skrota Guldbaggegalan."},"content":{"rendered":"<p>Den 19 januari var jag p\u00e5 Guldbaggegalan. Tjo! Vi i den annars notoriskt slappt kl\u00e4dda filmbranschen kl\u00e4r upp oss en g\u00e5ng om \u00e5ret och betalar j\u00e4ttem\u00e5nga pengar f\u00f6r att svettas som statister \u00e5t TV s\u00e4ndningen som \u00e4r halvkul och sen dricker vi f\u00f6r mycket och dansar och l\u00e5tsas att vi \u00e4r j\u00e4tteupptagna med sp\u00e4nnande projekt om n\u00e5gon mot f\u00f6rmodan skulle sluta prata om sig sj\u00e4lv och st\u00e4lla en fr\u00e5ga. Det \u00e4r ibland lika roligt som det l\u00e5ter.<\/p>\n<p><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/media.giphy.com\/media\/26tPghhb310muUkEw\/giphy.gif\" alt=\"\" \/><\/p>\n<p>Full disclosure: Ja, jag satt i vinnarjuryn i \u00e5r, och valde mellan de nominerade filmerna och fick d\u00e4rf\u00f6r min biljett alldeles gratis. Ja, jag tycker det finns ett v\u00e4rde i att ha en t\u00e4vling kring ot\u00e4vlingsbara saker som konst och film, f\u00f6r det kan st\u00e4lla fr\u00e5gor om vad bra film \u00e4r och ge sken till annars osynliga filmer. Men Guldbaggegalan?&#8230;\u00a0 \u00c4r det inte lite 1980 \u00f6ver det?&#8230; Ja, jag \u00e4r en hemsk m\u00e4nniska som g\u00e5r p\u00e5 en fest och sen dissar den men nu g\u00f6r jag det i alla fall.<\/p>\n<p>Det var 19 \u00e5r sedan jag var p\u00e5 min f\u00f6rsta Guldbaggegala. D\u00e5 var min film \u201cVeranda f\u00f6r en Tenor&#8221; nominerad till 7 baggar. N\u00e4r Krister Henriksson vann f\u00f6r b\u00e4sta manliga huvudroll v\u00e4nde han sig till TV publiken och sa:<\/p>\n<p>\u201cJa, nu undrar ni ute i landet: Vad det \u00e4r f\u00f6r film dom tjatar om ikv\u00e4ll, \u201cVeranda f\u00f6r en Tenor\u201d, den har vi aldrig h\u00f6rt talas om? Och det kan ni ju inte ha gjort f\u00f6r den gick upp i fyra kopior. I resten av landet f\u00e5r ni nog aldrig se den.\u201d<\/p>\n<p>Och s\u00e5 \u00e4r det oftast \u00e4n idag. M\u00e5nga filmer som \u00e4r nominerade \u00e4r fullst\u00e4ndigt ok\u00e4nda f\u00f6r publiken som sitter hemma och tittar. Hur kul \u00e4r det? It doesn\u2019t make sense.<\/p>\n<p>En g\u00e5ng i tiden var Guldbaggegalan inte TV-s\u00e4nd. Det var liksom en firmafest f\u00f6r filmbranschen. (68-69 var det Olof Palme som var v\u00e4rd. Det var p\u00e5 den tiden politiker tyckte film var viktigt p\u00e5 riktigt.) S\u00e5 blev det TV-s\u00e4ndning f\u00f6r att ge filmen lite stj\u00e4rnglans, skapa lite Hollywoodglamour, skapa en happening att h\u00e4nga upp filmen p\u00e5, helt enkelt skapa mer intresse och n\u00e4rhet kring svensk film. Kanske fanns det en vacker tanke, att folk skulle f\u00f6rst\u00e5 vad deras skattepengar gick till. Kanske hittar jag p\u00e5 det.<\/p>\n<figure id=\"attachment_178\" aria-describedby=\"caption-attachment-178\" style=\"width: 511px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.lisaohlin.com\/wp-content\/uploads\/2016\/03\/skacc88rmavbild-2016-03-06-kl-17-34-05.png\" rel=\"attachment wp-att-178\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-178\" src=\"https:\/\/www.lisaohlin.com\/wp-content\/uploads\/2016\/03\/skacc88rmavbild-2016-03-06-kl-17-34-05.png?w=300\" alt=\"Foto: Svenska Filminstitutets bildarkiv.\" width=\"511\" height=\"213\" srcset=\"https:\/\/www.lisaohlin.com\/wp-content\/uploads\/2016\/03\/skacc88rmavbild-2016-03-06-kl-17-34-05.png 828w, https:\/\/www.lisaohlin.com\/wp-content\/uploads\/2016\/03\/skacc88rmavbild-2016-03-06-kl-17-34-05-300x125.png 300w, https:\/\/www.lisaohlin.com\/wp-content\/uploads\/2016\/03\/skacc88rmavbild-2016-03-06-kl-17-34-05-768x319.png 768w\" sizes=\"auto, (max-width: 511px) 100vw, 511px\" \/><\/a><figcaption id=\"caption-attachment-178\" class=\"wp-caption-text\">Foto: Svenska Filminstitutets bildarkiv.<\/figcaption><\/figure>\n<p>Tanken var och \u00e4r i alla fall \u2013 Guldbaggegalan ska skapa intresse f\u00f6r svensk film.<\/p>\n<p>Men allts\u00e5. Tutelitut, samma fanfarer som f\u00f6rra \u00e5ret, lite interna sk\u00e4mt som ingen utanf\u00f6r branschen fattar och s\u00e5 presenteras de tre b\u00e4sta filmerna och det \u00e4r n\u00e4stan alltid en publik film, en mittimellan film och en film som inte m\u00e5nga har sett och s\u00e5 vinner den som inte m\u00e5nga har sett och s\u00e5 sitter TV publiken och s\u00e4ger Vad \u00e4r det f\u00f6r skit som vinner f\u00f6r de fick bara se typ 30 sekunder av den, och halva branschen muttrar om att publikfilmen mobbas och den andra halvan undrar varf\u00f6r inte fler g\u00e5r och ser filmen som vann f\u00f6r den \u00e4r ju faktiskt skitbra. (Och ja, galan \u00e4r oftast precis lika vit och medelklassig som Oscarsgalan, ifall n\u00e5gon undrar.)<\/p>\n<p>Man s\u00e4ger att galan \u00e4r s\u00e5 bra f\u00f6r den skapar ett intresse kring vinnarfilmen. Det \u00e4r sant. Vinnarfilmen i \u00e5r, \u201dEfterskalv\u201d, hade setts av ca 3000 innan galan. Idag har den setts av n\u00e4stan 10 000. Det \u00e4r en fantastisk \u00f6kning. Men 10 000 m\u00e4nniskor? F\u00f6r det\u00a0 vi anser \u00e4r den b\u00e4sta filmen gjord i Sverige i \u00e5r? Really? Den andra j\u00e4ttebra svenska filmen som inte har setts \u00e4r \u201dTjuvheder\u201d med idag strax under 52000 bes\u00f6kare. Och den tredje \u00e4r &#8220;Ove&#8221;, med idag 1 630 000 bes\u00f6kare.<\/p>\n<p>Nu i helgen visas alla Guldbaggenominerade filmer p\u00e5 Filmhuset. Helt gratis. Det \u00e4r fantastiskt. F\u00f6r alla Stockholmare allts\u00e5, som \u00e4nd\u00e5 redan hade m\u00f6jlighet att se filmerna mer p\u00e5 den vanliga repertoaren \u00e4n andra. Man f\u00e5r k\u00e4mpa om man inte bor i Stockholm och vill se Guldbaggevinnare!<\/p>\n<p>Vi lever i den digitala \u00e5ldern. Det m\u00e5ste bara finnas ett b\u00e4ttre s\u00e4tt att ber\u00e4tta om v\u00e5ra filmer f\u00f6r publiken \u00e4n att visa svettiga hel- och halvk\u00e4nda m\u00e4nniskor tacka sina barn och mammor i direkts\u00e4ndning.<\/p>\n<p>Japp! Det g\u00f6r det! H\u00e4r kommer nu mitt alldeles egna f\u00f6rslag p\u00e5 vad jag skulle g\u00f6ra f\u00f6r de 800 000 kr som en Guldbaggegala kostar att arrangera \u2013 och det \u00e4r innan SVTs kostnader f\u00f6r att s\u00e4nda det.<\/p>\n<p>(Om n\u00e5gon mot f\u00f6rmodan vill ta delar eller hela uppl\u00e4gget s\u00e5 g\u00e5r det j\u00e4ttebra att ringa och diskutera arvode, eller f\u00f6rresten ge mig hela uppdraget, det g\u00e5r ocks\u00e5 bra, tack s\u00e5 mycket. )<\/p>\n<p>Fanfarer (kanske nyskrivna?):<\/p>\n<p><strong>Tv program 1:<\/strong> Dagen efter de tre nominerade filmerna presenterats i nyhetss\u00e4ndningar: Ta in briljanta Andrea Reuter. L\u00e5t henne g\u00f6ra ett en-timmes program med de tre nominerade regiss\u00f6rs- och producentparen. L\u00e5t dem ber\u00e4tta om sina filmer. Visa gener\u00f6st med klipp fr\u00e5n filmerna. L\u00e5t dem st\u00e4lla fr\u00e5gor till varandra. G\u00f6r oss nyfikna!<\/p>\n<p>L\u00e4gg upp en pay-per-view p\u00e5 SFIs sida, d\u00e4r alla som vill se de nominerade filmer men inte har en biograf kan g\u00e5 in och se dem, under m\u00e5naden mellan nominering och pris.<\/p>\n<p>L\u00e4gg upp en r\u00f6stningsfunktion f\u00f6r de som ser alla tre filmer som t\u00e4vlar om b\u00e4sta film. (Om man ser n\u00e5n av dem p\u00e5 bio kan man bara scanna in biljetten) Om man ser alla tre f\u00e5r man dessutom vara med i utlottningen av \u00e5rskort till SF biograf. (Tack SF, vad sn\u00e4lla ni \u00e4r!)<\/p>\n<p>Vinnaren av r\u00f6stningen f\u00e5r publikens pris. En publik som, till skillnad fr\u00e5n nu, har f\u00e5tt m\u00f6jlighet att se alla tre filmer. (Ja sj\u00e4lvklart kommer en mer l\u00e4tt tillg\u00e4nglig film vara mest popul\u00e4r. Det \u00e4r inte po\u00e4ngen. Det \u00e4r tillg\u00e5ngen, m\u00f6jligheten att se, engagemanget.)<\/p>\n<p><strong>TV program 2:<\/strong> En timme i julhelgen. Nu presenterar Andrea de tre kortfilmerna och de tre dokument\u00e4rerna som \u00e4r nominerade. \u00c5terigen med samtal mellan filmare.<\/p>\n<p>(De filmerna finns f\u00f6rst\u00e5s ocks\u00e5 som Pay-per-view.)<\/p>\n<p><strong>TV program 3<\/strong>: Vinnardagen. En korsning mellan \u201dBl\u00e5sningen\u201d och \u201dH\u00e4r har du ditt liv\u201d! En i f\u00f6rv\u00e4g ok\u00e4nd programledare m\u00f6ter filmare\/producent\/sk\u00e5despelare. Tillsammans med briljanta Andrea Reuter dyker de upp p\u00e5 ov\u00e4ntat st\u00e4lle och presenterar Guldbaggen till vinnaren p\u00e5 ett som man skulle s\u00e4ga i reklambranschen \u2013sk\u00f6nt- s\u00e4tt. Kanske kl 5 p\u00e5 morgonen n\u00e4r man l\u00e5tsas evakuera huset. Kanske p\u00e5 gymmet d\u00e4r alla pl\u00f6tsligt tvingas \u00f6ppna sina sk\u00e5p och vad hittar filmskaparen i sitt? Kanske p\u00e5 nya inspelningen d\u00e4r sk\u00e5despelaren f\u00e5r en t\u00e5rta och sk\u00e4r ner i den och oops vad det var h\u00e5rt, vad \u00e4r d\u00e4r? En Guldbagge. Det varvas med korta klipp och intervjuer d\u00e4r en lite mer samlad vinnare f\u00e5r prata i ett par minuter \u2013 och tacka sin mamma.<\/p>\n<p>S\u00e5 nu har jag n\u00e4stan gjort av med alla pengarna, men f\u00f6r resten ser vi till att ha en hejdundrande branschfest som vi kl\u00e4r oss fint till bara f\u00f6r att vi vill och s\u00e5 festar vi hela natten utan tr\u00e4smak i baken och sj\u00e4lvklart finnas alla filmerna fortsatt tillg\u00e4ngliga som pay-per view och jag vet att ni s\u00e4ger att det g\u00e5r aldrig SF med p\u00e5, men det vet man inte f\u00f6rr\u00e4n man har f\u00f6rs\u00f6kt.<\/p>\n<p>Tack och hej!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/i.giphy.com\/tvwgFUkMBSn04.gif\" alt=\"\" width=\"548\" height=\"233\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Den 19 januari var jag p\u00e5 Guldbaggegalan. Tjo! Vi i den annars notoriskt slappt kl\u00e4dda filmbranschen kl\u00e4r upp oss en g\u00e5ng om \u00e5ret och betalar j\u00e4ttem\u00e5nga pengar f\u00f6r att svettas som statister \u00e5t TV s\u00e4ndningen som \u00e4r halvkul och sen dricker vi f\u00f6r mycket och dansar och l\u00e5tsas att vi \u00e4r j\u00e4tteupptagna med sp\u00e4nnande projekt &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.lisaohlin.com\/2016\/03\/06\/dags-att-skrota-guldbaggegalan\/\"> <span class=\"screen-reader-text\">Dags att skrota Guldbaggegalan.<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[19],"tags":[40,35,37,39,41,42,43,44],"class_list":["post-177","post","type-post","status-publish","format-standard","hentry","category-lisas-blog","tag-veranda-for-en-tenor","tag-efterskalv","tag-tjuvheder","tag-andrea-reuter","tag-filmbranschen","tag-guldbaggegalan","tag-krister-henriksson","tag-olof-palme"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dags att skrota Guldbaggegalan. - Lisa Ohlin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lisaohlin.com\/2016\/03\/06\/dags-att-skrota-guldbaggegalan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dags att skrota Guldbaggegalan. - Lisa Ohlin\" \/>\n<meta property=\"og:description\" content=\"Den 19 januari var jag p\u00e5 Guldbaggegalan. Tjo! Vi i den annars notoriskt slappt kl\u00e4dda filmbranschen kl\u00e4r upp oss en g\u00e5ng om \u00e5ret och betalar j\u00e4ttem\u00e5nga pengar f\u00f6r att svettas som statister \u00e5t TV s\u00e4ndningen som \u00e4r halvkul och sen dricker vi f\u00f6r mycket och dansar och l\u00e5tsas att vi \u00e4r j\u00e4tteupptagna med sp\u00e4nnande projekt &hellip; Dags att skrota Guldbaggegalan. 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